Brand Portal

Turning many voices into a strong joint identity: 
CD templates in the Brand Portal.

In the Brand Portal, Paderborn University's digital corporate design manual, you will find templates and design aids for your everyday work - whether it's a presentation, advertising poster, letter, business card, invitation, notice or research poster. Use the Brand Portal to realise your projects in a professional, recognisable and CD-compliant manner. The templates are available to all members of the university and are constantly being expanded.

For a common visual identity, please note the guidelines and terms of use. Any questions? We are happy to support you!

Your marketing team

Cor­por­ate Design - The visu­al iden­tity of the uni­ver­sity

Recognisability, coherence and differentiation are essential characteristics for every institution. The corporate design (CD), as a visual part of our university's identity, ensures that we all present a visible, professional and distinctive image - both internally and externally.

Together, we create an image that lasts.
As a diverse group of people from the areas of research, administration, teaching and study, the corporate design helps us to establish a strong, shared visual identity. Fresh and modern design elements, well thought-out and consistent templates for communication materials such as business letters, trade fair materials, clothing and the website ensure that our messages are communicated in a recognisable, coherent and appealing way. These materials also help us to further consolidate Paderborn University's brand awareness.

Most re­cently pub­lished

Presentation media

Whether presentations or research posters - the new topic area shows how content can be prepared in a clear, structured and CD-compliant way using the nutshell principle. For comprehensible messages with impact in studies, teaching and research.

Discover now!

Research poster

Modular templates are now available for research posters - in PowerPoint and LaTeX. Clear, flexible, recognisable. Discover them now in the "presentation media" section.

Design your poster

Update: ppt-Slides

The revised presentation templates have been available since 20 May 2025: The additional logo box has now been optimised. In addition, visually reduced content slides for sensitive information have been added. All templates are now available in the "Presentation media" topic area.

To the ppt-slides

Additional logos

New additional logo regulations based on the Presidential Board resolution of 22 January 2025. All information and instructions on how to use additional university logos can be found in the ‘Basic elements’ section.

Learn more

Editorial Design

Whether advertising posters, notices, postcards or invitations - editorial design combines function and design for powerful communication media. The new topic area shows how content can be prepared in a visually appealing way to suit the target group.

Find out more now!

Poster templates

Templates for posters and notices in PowerPoint and InDesign. Design your own customised poster for your event, lecture series, etc. Quick and easy. View now in the "Editorial Design" topic area.

Discover the designs

Postcards

Whether for invitations, project highlights or campaigns - CD-compliant postcard templates in A6 format are now available. In PowerPoint or InDesign - for small mailings with a big impact. Discover them now and use them creatively!

Use postcards

Top­ic areas

Ba­sic ele­ments

Basic design elements of the corporate design: logo, additional logo, fonts, colours, design elements.

Of­fice sup­plies

Standardised design templates and information for letters, e-mail signatures, business cards and document templates.

Present­a­tion me­dia

Templates for presentations and modular templates for research posters, in PowerPoint and LaTeX.

Ed­it­or­i­al Design

Design templates and tips for advertising posters and postcards in PowerPoint and InDesign.

Di­git­al me­dia

Templates and guidelines for standardised appearances on social media and digital backgrounds for video conferences.

Stay up-to-date

The Brand Portal is currently under construction. We would like to take you with us on our next steps and will keep you continuously informed about new templates and updates to existing content.
 

Coming next:

  • Postcards "DIN-long"
  • Trade fair and event materials

Please only use documents already published in the new corporate design and do not create any products in the new design without consulting us.


Transitional design

If absolutely necessary, the use of existing templates in the previous design is permitted for all materials that have not yet been published. However, the production of materials that combine old and new design elements is expressly not permitted.

Contact and further links

With the right templates from the Brand Portal

Do you have questions or suggestions about the corporate design? Do you need further information that you cannot find in the Brand Portal? Contact the marketing team by e-mail.

Get in touch with us!