Inno.Venture - Innovation management with the help of the venture client model
Overview
Cooperation between established companies and start-ups is becoming increasingly significant. Start-ups develop groundbreaking technologies and are characterized by agility and flexibility. For established companies, the focus is on introducing innovations quickly and efficiently through this partnership in order to compete successfully. Previous approaches such as corporate venture capital and accelerators often prove to be too bureaucratic and lengthy, so they are not well suited to integrating start-up technologies into the products, processes or business models of established companies. This is where the venture client model comes in. Established companies act as early customers of the start-ups (venture clients) and test their technologies in pilot projects. The implementation of this model in corporate structures and innovation strategies poses various challenges for the companies, which are to be addressed in the research project 'Innoventure'.
Objective
The primary concern of this project is to develop a framework that supports the introduction of the venture client model in innovation clusters and companies. To this end, the project follows the following structure:
The primary focus of the project is to design a collaborative process. This process serves to structure the cooperative interaction between companies and start-ups on the one hand, and the cooperation within a consortium of several companies on the other. An illustrative example of this is the cooperation in an innovation cluster such as "it's OWL". The second main goal of the project is to support companies in applying and scaling the venture client model. For this purpose, basic building blocks for the structural and process organization are being developed. At the same time, a guideline is being developed to accompany the process of transforming innovation management in companies. The third central goal is to test and validate the results in practical applications. By implementing the model in real projects, a step-by-step optimization of the results should be made possible.
