Duration: 15.04.2023 - 14.10.2025
Total project volume: 1.84 million euros
University project volume: 475,000 euros
Sponsored by: it's owl

Initial situation

How can companies ensure that their products remain successful in the future? This question is the focus of product management, a discipline that deals with the design, control and monitoring of products or services within a company. Experts often rely on their intuition, as relevant information is often spread across different departments. The "Data-based product management" project is dedicated to developing approaches for strengthening product management with the help of data optimisation.

Objective:

The aim of this project is to support the companies Diebold Nixdorf, DMG Mori, Isringhausen and Schmitz Cargobull in mastering traditional product management tasks, such as the design of new product features, more efficiently and successfully with the help of modern data analysis methods. The aim is to actively utilise information from a wide range of sources such as operational data, internal information from the fields of marketing and sales as well as external sources such as social media. Throughout the entire process, the companies are supported by the research partners Fraunhofer IEM and Heinz Nixdorf Institute.

Project partners: DMG MORI, Fraunhofer IEM, ISRI, Diebold Nixdorf, Schmitz Cargobul, Wago